Sneak Peak into the Artwork

A new chapter in our journey

For the first time since our founding in 2018, we went through a complete transformation of our visual identity.
The new label change is a reflection of how far we’ve come, how much we’ve grown, and how deeply we’re inspired by the raw beauty of nature.

Our new label series, “Mountains of the World,” celebrates that journey, a global tour through iconic peaks and the unique personalities of our flavours.

Each illustration was meticulously hand-drawn and digitally rendered by Abhinav, who captured the interplay of our flavours, process, inspiration and emotions.

The Mountains That Inspired Us

Every flavour in the “Mountains of the World” series has a story rooted in place and personality.

• The Original Booch – Arcedin, Nilgiris (India)
  Clean, sophisticated, often misunderstood.
  Our foundational brew channels the misty calm of the Mountains — pure, balanced, and quietly confident. It’s the minimalist of the lineup: nothing to prove, everything to savour.

• Ginger Ginger – The Matterhorn, Switzerland
  Effortless, feisty, bold — like the alpine wind that inspired it.
  The original firestarter. Crisp, sharp, and bracingly honest, this flavour reflects the sheer intensity of one of Europe’s most striking peaks.

• Vanilla Brown – Tsaratana Massif, Madagascar
  Elegant, intriguing, composed — a slow-blooming adventure.
  Inspired by Madagascar’s rich landscape, this flavour layers earthy sweetness and warmth in perfect balance, grounded yet full of wonder.

• Rosé – Ghost Mountains, New Mexico, USA
  Delicate, introspective, quietly powerful.
  A pink-hued meditation that draws from the desert dusk. Mysterious yet comforting, it’s kombucha with a soft voice and strong presence.

• Flower ‘N’ Spice – Valley of Flowers, Uttarakhand, India
  Comforting, complex, distinctive.
  A floral celebration that captures the magic of Himalayan meadows — balancing beauty, depth, and calm resilience.

• Aloha Ananas – Viti Levu, Fiji
  Laid-back, playful, easy-going.
  Pure sunshine in a bottle. Bright pineapple notes and breezy sweetness evoke island joy and barefoot ease.

• Bangalore-Blue Grape – Ramanagara, Karnataka (India)
  Creative, grounded, an old soul in a young body.
  Inspired by the rocky vineyards near Bengaluru, this kombucha pairs artistic spirit with timeless depth — fresh yet nostalgic.

• Pineapple Chilli – Sonoran Desert, Mexico
  Eclectic, cheeky, unruly.
  Sun-drenched, daring, and unapologetic, this flavour captures the wild heart of the desert — sweet heat with attitude.

• Raspberry Rush – Mount Ida, Turkey
  Sassy, pop icon, a drink that should be a popsicle instead.
  Bursting with berry energy, this is the popstar of the family, fun, and iconic

We want you to explore the world through the lens of these artworks.

Welcome to the Mountains of the World!