“Zero Added Sugar” sounds like a promise. In kombucha, it is often just a loophole. This article unpacks how sugar actually works in fermentation, why authentic kombucha cannot exist without it. A sharp look at the Indian kombucha market, consumer confusion, and the marketing language reshaping what “healthy” appears to mean.

India's only omakase kombucha tasting experience that permanently changes the way you think about this brew.

Once a symbol of wealth, the pineapple has lived many lives, displayed on royal tables, traded across oceans, and fermented in street-side barrels. Long before it became a global commodity, it was part of a living system of use, transformation, and instinct. This is the story of a fruit that was never meant to stay still.

Processing, labelling, and product types in the Indian market

There’s no drink that tastes quite like kombucha. Science made sure of that.

As we say goodbye to 2025, we’re looking back at the choices that defined us. From refusing price hikes and flavour shortcuts to embracing experimentation, community, and culture-led work, this roundup captures the values, risks, and convictions that shaped MBK’s year. A reflection on the power of saying no and why it helped us build true-to-itself kombucha brand.

Science is finally catching up with what kombucha drinkers have known all along, this ancient fermented tea really can do the body some good. 

Welcome to the Mountains of the World. The story of our new label artwork.

As India’s kombucha industry stands at an inflection point, it is critical to rethink how policy treats fermented, better-for-you beverages. This article outlines a set of practical, actionable, and forward-looking recommendations for regulators, industry leaders, and ecosystem stakeholders.

India’s new 40% GST “sin” slab hits modern “better‑for‑you” beverages, and why many of them end up the biggest losers despite being water/tea/coffee‑based.

how the new GST regime could kill the kombucha industry before it even emerges, and how placing a product in the “demerit” tax slab unfairly stigmatizes the entire category?

A tasting night that involved tea, chocolate and a whole lot of conversations.